Fantastical Photography

A few weeks ago I was flicking through "The Fashion Book" and I was stopped in my track by a photography by Sarah Moon. The 1920's style image appeared surreal as if I had just blinked and my eye had taken in only a blurred image of the photo, the photo retained a wholly enigmatic quality.

Sarah Moon, model turned photographer uses photographs to confront ordinary reality. Her imagery lies in the realms of fantasy and myth, yet her photos can never be defined as she continues to search for that elusive and unexpected moment she expresses her photos as an "echo of the world maybe."

What interested me in her work was the soft focus and dreamy appeal that leads us to a world bewitched. Her photos are unconventional. They still create a familiarity yet throughout all her images there is a strangeness present. Many of her photos resemble a reality that is shifting into twilight where the viewer is lost in a world where it is neither light nor dark.

Fashion can lie in the fantasy and what is so mezmorizing about Sarah Moon's work is that it shifts and blurs a reality giving it a cinematic quality. Her signature dark visual aesthetic despite taking away the colourful spectrum of fashion, still defines the mysterious quality of fashion- as if it is a fairytale. This is why I find her work so mysterious as she manages to capture the moments of dreams.