I have been waiting for the day Forever 21 open's its doors in London. After a long painful wait without it, it finally opened its big new doors yesterday (27th July).
I first discovered Forever 21 on my trip to Hollywood back in February and since then have been scowering their website. My experience of Forever 21 back in winter was amazing... it screamed out to me high end highstreet but with the price tag that wouldn't break my balance and purse.
The Oxford Street shop taking prime position where HMV use to be spans out over three floors (I can't wait to spend my time sifting through the clothes).